Plastic Change

Social Media Campaign

Ferdio Internship

Client: Plastic Change

Adobe Illustrator

Plastic Change is a non-profit based in Denmark that increases awareness around plastic pollution issues. Ferdio was tasked with designing their new website and producing a social media campaign that educates the public on issues with micro-plastic pollution.

For the social media campaign I was sent a number of scientific papers and used those to produce 40 thumbnail sketches. The purpose of the campaign was to educate and drive traffic to their website so I focused on creating easy to read but powerful and informative content. After client feedback and approval I utilised the visual language created by Ferdio for their website and sourced stock images to build out my sketches into finalised images.